Thursday, February 19, 2009

Jewish Magazines: Jewish Mayhem

I'll be honest, I chose to look at Jewish Mayhem Magazine because of the Mature Content Warning of being 18 years or older, as mature content often intrigues me to it's exploration. From the get-go, Jewish Mayhem Magazine website is a visual eye-opener from it's header of a collage of wads of cash, shaved mohawks, tatoos in Hebrew, up-close shots of scantily clad womens' breasts and bikini bottoms, and finally a Jewish Star to stick to it's roots of a mature Jewish Magazine. The website's image becomes a lot more disturbing as you scroll down the page to see a cover of the magazine, with a picture of a slit wrist holding a a Jewish Star of David. From all this, it's easy to see that this isn't your typical Jewish Magazine.

Jewish Mayhem's editor Josh Andrews describes Jewish Mayhem as a dedication to the coolest, craziest and most comical aspects of Jewish, Israeli, Hebrew, and Biblical culture, from around the globe, presented in a fresh and sexy, proud to be a Jew, balls to the wall style. With many covers featureing beatiful women who are wearing nothing, but bikinis, or the Israeli flag wrapped around their waists, or just nothing at all. Other covers featuring shots of certain prominant artists in the music industry that have Jewish roots such as rapper Remedy Ross, or the renowned rappers The Beastie Boys. One more thing to notice is that a subscription to Jewish Mayhem is very exclusive to paid members. The Magazine is only featured online to mature audiences do it's content of it's interviews with many well known people within the adult entertainment industry (read: Ron Jeremy, Kinky Friedman, Maxine Extreme), as well as underground hip hop artists such as NECRO and Rivera Regime. Andrews' explanation of Jewish Mayhem is a combination of Ebony Magazine, Maxim and National Lampoon, but about Jews. I'd also like to think that the covers pull out a good layout that is akin to Rolling Stone and has great cover shots and headlines that run down the left and right sides. Despite the content, however mature it may be, the designs are in fact very stylish and appealing.

If you ask me, I think it's a little much to put out there in the Jewish world today with all of it's content. However, if you take another look at it, this mature magazine is a necesisity in Jewish society. It may not be the most celebrated, but it is certaily needed. This is because it reaches out to the very secular more aspect of as well as a much more comical and fast-paced look at Judaism as a whole.

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